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The Company is very
enthusiastic about the introduction of its new forty product strong automotive
line. The multi-billion dollar automotive aftermarket is one of the largest
specialty markets in the world. The Automotive Aftermarket Industry Association
(AAIA) states that the U.S. automotive aftermarket expanded 4.4 percent
to $155 billion in 1999. Included in this expansion is the service and
repair segment also known as the do-it-for-me (DIFM) market. This market
accounted for 66 percent of automotive aftermarket sales. The do-it-yourself
(DIY) market for parts and accessories that includes motor oil and chemicals
accounted for 22 percent of total aftermarket sales. |
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