Star brite’s Star Tron Gains Retail Market Share; Now Available in 30,000 Major Retail Outlets
FORT LAUDERDALE, FL–(Marketwired – Oct 1, 2013) – Ocean Bio-Chem, Inc. (NASDAQ:OBCI), a leading manufacturer and distributor of appearance, performance, and maintenance products serving the marine, automotive, power sports, recreational vehicle and outdoor power equipment markets, is pleased to announce OBCI’s Star Tron® Enzyme Fuel Treatment which continues to gain market share with major retailers, is now available in more than 30,000 major retail outlets in automotive, marine, homecare, hardware, powersports and sporting goods chains.
“Innovative marketing, SKU expansion and new products are driving that growth,” said Peter Dornau, Ocean Bio-Chem President & CEO. “We are pleased to report strong consumer sales by these retailers for 2013, and anticipate continued growth in 2014.”
“We have commitments to add a series of new Star Tron® sizes in our #1 selling Small Engine Formula along with additional facings and in-store placements. In-store promotions are planned for Fall 2013 and Spring 2014 with endcaps, wing panels and stack outs of the products to be utilized by the various retailers. On-truck ads, store sale flyers and consumer rebate programs are being combined with our national advertising campaigns via television, magazines and internet to drive demand and increase brand awareness of Star Tron® while also educating the consumer on the need for an ethanol fuel treatment,” Mr. Dornau explained.
As the automotive fleet ages and the amount of ethanol in our gas increases, there will be more engine related issues. Star Tron® has proven to be the best overall solution to these ethanol related issues.
Star Tron® Enzyme Fuel Treatment is manufactured in Star brite’s® 300,000 s.f. manufacturing and distribution facility in Montgomery, Alabama where the Company manufactures a diverse line of products designed for marine, RV, automotive and commercial applications sold into global markets.
About Ocean Bio-Chem
Ocean Bio-Chem, Inc. is principally engaged in the manufacturing, marketing and distribution of a broad line of appearance and maintenance products for boats, recreational vehicles, automobiles, power sports, outdoor power equipment and motorcycle markets under the Star brite® Star Tron® and other trademarks within the United States of America and Canada. In addition, the Company produces private label formulations of many of its products for various customers and provides custom blending and packaging services for these and other products.
The Company trades publicly under NASDAQ Capital Markets, Ticker Symbol: OBCI.
Certain statements contained in this Press Release including without limitation expectations as to future sales and operating results, constitute forward-looking statements. For this purpose, any statements contained in this report that are not statements of historical fact may be deemed forward-looking statements. Without limiting the generality of the foregoing, words such as “believe,” “may,” “will,” “expect,” “anticipate,” “intend,” “could” including the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Factors that may affect these results include, but are not limited to, the highly competitive nature of our industry, reliance on certain key customers, changes in consumer demand for marine, recreational vehicle and automotive products, advertising and promotional efforts, exposure to market risks for changes in interest rates and in foreign exchange rates, and other factors.
CEO and President
Vice President & CFO
E & E Communications